Our Approach to Social Media
Marketing & Advertising
We believe that an integrated organic and paid social strategy is key to building strong brand awareness and ultimately, driving conversions. Our data-driven strategies are crafted with the bottom line in mind. Moving beyond likes and clicks, we help you build lasting connections and relationships with users by telling your story in an authentic, meaningful way.
Discovery Call & Free Assessment
Let’s get to know each other better! We start all client relationships with an in-depth discovery call in order to better understand your brand and your business goals. Using this information, we craft a custom, actionable audit of your social media presence by examining each channel. Diving into Facebook, Instagram, Twitter, Pinterest, LinkedIn this detailed audit is filled with quick wins and social media strategies that we can review together. We take the mystery out of sales by clearly outlining our suggested strategy and campaigns. No surprises here, just results.
Custom Social Strategy
Every brand has its own unique story, and we’re here to help you tell it – simple as that. Our team of organic and paid social strategists work together to craft a community management and advertising strategy that is backed by data and designed to drive revenue. Our campaigns stem from intensive research and data pulled from Google Analytics and Facebook Audience Insights. No assumptions here!
Our team is highly skilled and trained at setting campaigns up for success from day one. From advanced interest targeting via influencers to social media management, our expert team creates, monitors, analyzes, engages, and measures while reacting to results and trends. We are constantly running comprehensive A/B tests across funnel and remarketing campaigns which are designed to educate and convert prospective customers.
Measure & Optimize
Seeing progress is great, but understanding it is better. Our team lives in analytics and are constantly looking for ways to improve upon and amplify performance. Always optimizing around ROI, our team’s goals are always aligned with yours. From day one, we set aggressive KPIs and work to generate the highest CTRs, lowest CPCs, and the biggest ROI.